With the opening of the new hotel, Santa Ana Star needed an identity for a new steakhouse with an "affordably elegant" brand. My solution combined sophistication, accessibility, and a touch of New Mexican architectural features. A color palette of warm earth tones gave the brand a rich and inviting feel, while also maintaining a feel of the Southwest. These features of the restaurant inspired organic shapes and textures that were then pulled into menus, cards, commercial graphics, advertisements, and more. The visuals further emphasized the "affordably elegant" concept, helping to create the ambiance for the Award Winning restaurant. Lastly, the logotype was custom created to resemble the signature of the CEO and patron who opened the restaurant.