As a graphic designer for Summit Electric Supply, I was responsible for creating a wide range of internal and external facing collateral. This included everything from flyers, brochures, and presentations to product catalogs, advertisements, and trade show materials. I worked closely with the marketing director to ensure that all designs accurately reflected the company's marketing philosophy and strategies. My goal was always to create designs that effectively communicate the company's message, while also capturing its unique personality and brand identity. In addition to designing various pieces of collateral, I also worked closely with the marketing director to help define the company's marketing philosophy and strategies. This involved conducting market research, analyzing competitors, and determining target audiences. Together, we identified key differentiators and developed messaging that would help the company stand out in a crowded marketplace. I was instrumental in creating a visual identity for the brand, including the development of a new logo and a set of graphic standards that would be used consistently across all marketing materials.